When we won the Merck business, the company’s global tagline, Inventing for Life, wasn’t being paid off in any way. Meanwhile, they’d invented 11 of the 17 childhood vaccines mandated by the CDC. A vaccine for Ebola that stopped the spread. And the first effective treatment against HIV.
We created a visual identity and a voice worthy of inventors, with no unnecessary elements, real images and plainspoken words.
We also put them in places inventors go beyond pharma events. Like CES and SXSW. This put them in other places they’d never been:
Ranked #18 among Fast Company’s 50 Most Innovative Companies
Voted Fast Company’s Most Innovative Biotech Company
ECD - Eric Aronin
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