Lack of access to hunting land poses the largest threat to hunter recruitment and retention in the US. This gave birth to an Airbnb-like platform where landowners could allow responsible sportsmen to book hunting trips on their private land. A brand was needed and I became the co-founder leading product design, as well as designing everything for marketing. The first bootstrapped pieces were a mix of Wordpress and plugins before gaining a CTO and moving design into Sketch.
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