I worked with my associate creative director to design and develop the execution of Clean & Clear’s “See the Real Me” campaign. The media activation began with an on the ground integration into Demi Lovato’s “Neon Lights” tour. We created a booth to discover real girls for our upcoming video series. From there the “See The Real Me” videos began rolling out via YouTube. Girls would be selected, then mood and storyboards created. Finally, we filmed on various location from NYC to LA and even The Gunks.
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