Art Director, Designer, Creative – you can refer to me however you see fit. I like to keep evolving and never really care for titles. My work bounces across ad, design, product, package, etc, and I just look to keep creating. Tackling a problem is way more fun than just fulfilling the brief. My name is Aaron and here are some reasons I think I’d be a good addition to W+K NYC.
1
I’m a Delta Air Lines super fan who has exhibited loyalty to them and their alliance almost to a fault at times. I’ve maintained Platinum Medallion status for the past few years, and am working on cracking that Diamond level. I have accumulated over 1M miles and counting, and a Delta flight marks the start of any adventure for me. I’ve been an evangelist for Delta Air Lines in my personal interactions. There are a number of people in my life who mocked me at first and now praise Delta as their go-to carrier.
2
I once flew around the world on back to back weekends throughout one month to win a Damien Hirst print. Delta Air Lines made this escapade possible for me.
3
I even worked Delta into my crazy NYC wedding proposal with the help of Delta staff, JFK Airport staff, and NY Port Authority, pulling off quite the stunt in a notoriously locked down space.
4
I am fiercely loyal to McDonald’s, too. I’m one of the rare New Yorkers and creatives that’ll happily tell you he’s headed to get a BigMac, and it’s not a guilty pleasure for me - it’s nostalgia. I remember the Golden Arches as the Saturday destination I went with my dad to eat pancakes and hang with old people. I now make my own adult memories stopping at McDonalds all across the country and around the world. I think it’s one of the most formative, successful brands of everyone’s childhood that gets the short end of the stick because it’s not considered “cool” in our adulthood. I’d like to change that and give McDonald’s it’s due.
Photo – Love this, but credit goes to 13thWitness
5
I also flip a shit when the McRib returns and I can’t get it in NYC. It’s the time of year where I’m probably traveling and will certainly stop for a McRib.
Photo – Front passenger seat 11/17/19 @ Santa Fe, NM
6
In a time of craft and micro flavor-infused beer snobbery, I stand by my taste for Bud Light. Bud Light has purpose and meaning. You just want to keep drinking, and you can. No need to worry about being full or ready to take a nap. It’s a beer that means backyards, BBQs, old friends, or nights out on the town.. It’s a beer with a time and a glorious place.
Note - My wife wouldn't let me post a video of me drinking beer here, so here’s a beer flag I spotted. Yes, I know it’s Miller and not Bud.
7
Lastly, there’s my penchant for American cars, more specifically trucks. I’m not a gear head, but I grew up driving in Southern California. Not having a truck is my biggest regret about living in NYC. So instead I rent them whenever I’m out of town or have a moment to take a friend’s for a spin. I talk to strangers about their trucks, cheer them on at state fair truck-pulls, and defend their place in the American automotive landscape to urbanites who think they’re a wasteful item of the past. Horsepower is fun, practical, and a throwback to simpler times. I’d like to remind people of that.
Photo – Hertz didn't have F150s that weekend.
