US Postal Service

Amazing Spider-Man 2

I was the go to guy for all art direction and design on the United States Postal Service partner campaign with SONY’s release of The Amazing Spider-Man 2. Myself and my Dominic Orologio had the task of figuring out what this project would look like and eventually where it might live. We had the opportunity to pull off a couple firsts for the USPS. Such as wrapping 1000 of their delivery trucks across the country, cobranding a Priority Mail boxes, then producing 14 million of them, and a Spider-Man APC stamp. I handled designing and execution, including figuring out the size of a postal truck.

Agency: Universal McCann
Role: Art Director
Executed: Logo Exploratory, Packaging, Truck Wraps, Stamps, Custom Print Campaign, Digital Banners, OOH Digital Billboards. Campaign Guidelines


Press:
AdWeek

My Work

Amazing Delivery

VP, Supervising Producer: Brett Henenberg
Creative Director: Dominic Orologio
Associate Creative Director: Alejandro Nieto
Art Director: Aaron Ricchio
Producer: Sean Newhouse

Ellen Show Integration