Create a brand campaign for photovoltaic materials, cool? So we approached this very industry specific and often dull topic like a consumer product. I designed a series of ads/posters/etc with the senior guidance and direction of Eric Aronin. From there the floodgates opened and we produced a video, plus a several other pieces. Brand posters co-written by Tim Frumkes & Eric. All other copy was overseen by Tim. It was a lot of words at times.
Agency: Ogilvy & Mather
Role: Senior Art Director
Executed: Campaign Platform, Identity, Brand Collateral, Guidelines, Print and Digital Brochure, Tradeshow Booth, Event Video