Clean & Clear

See The Real Me

I worked with my associate creative director to design and develop the execution of Clean & Clear’s “See the Real Me” campaign. The media activation began with an on the ground integration into Demi Lovato’s “Neon Lights” tour. We created a booth to discover real girls for our upcoming video series. From there the “See The Real Me” videos began rolling out via YouTube. Girls would be selected, then mood and storyboards created. Finally, we filmed on various location from NYC to LA and even The Gunks.

Agency: Universal McCann
Role: Art Director
Executed: Visual Treatment, Storyboards, Print Advertorial, Exhibition Design, Event Collateral, Display Interface Design


Press:
New York Times, Advertising Age

My Work

Hanging with Ashima outside of the gym and we got to have some fun with a drone.

Neon Light Tour Activation