The Chase Liquid card was a two in one where I was able to develop the brand, which then led straight into the look of a product. Since then the card has gained the “chip” and things have been moved around. Welp, you can’t always control those things. In and around the same time I was working on the long stop-and-go task of redesigning the Chase Business Debit card. Finally after roughly two years a new client lead came in and decided that the updated design must happen. The one card also turned into a family of three. They seem subtle, but I made sure to push Chase to use some of the most modern printing techniques to communicate a premium presence.
Executed: Logo Exploratory, Typographic Lockups, Nomenclature System, Debit Card Designs, Brand Guidelines