This was the first large branding related project I was ever given. It all started with a simple logo exploratory and eventually evolved into much more. The Central Park Conservancy was looking to update their original logo from the 70’s and I became the go-to design with the supervision of my Design Director. And of course after several assets were created I was the one to make sense of it all with the brand’s new guidelines.
Central Park Conservancy
Visit the Dairy Visitor Center and Gift Shop to experience more of the identity first hand.