Cabela’s

Refining outdoor heritage

It was basically someone asking me to work on a brand I love. The simple task was to bring a new look to their print campaign, which I then needed to translate into motion graphic treatments for the end of some great new spots. This was specifcally for Cabela’s on in-house line of products, as well as season sales. Commercials were handled by Gino Carolini and Jamie Massam, as well as over seeing me.

Agency: Ogilvy & Mather
Role: Senior Art Director
Executed: Print Campaign, Product Animation/Treatment Designs, End Card Designs

Cabela's Branded Products