Refining outdoor heritage

Client: Cabela’s
Agency: Ogilvy & Mather
Role: Senior Art Director

It was basically someone asking me to work on a brand I love. The simple task was to bring a new look to their print campaign, which I then needed to translate into motion graphic treatments for the end of some great new spots. This was specifcally for Cabela’s on in-house line of products, as well as season sales. Creative Directors were Gino Carolini and Jamie Massam, depending on the project.

Cabela's Branded Products

Memorial Day

When you end up in social content. Yup, me on the right.