Burger King

Pitch a Rebrand

Our team cranked for a couple weeks leading up to the Burger King global pitch and in the end supplied roughly 100 pages to the final presentation. We developed an entire rebrand strategy, franchise refresh options and even campaign stunt concepts. In the end most items didn’t make it, but my uniforms were loved by the brand. I developed tech packs while working with their current suppliers to design and approve samples before beginning production on new global uniforms.

Agency: mcgarrybowen
Role: Designer
Executed: Uniform Design, Apparel Exploratory, Accessories Design, Tech Pack Creation, Sample Approval+Proofing


Press:
Ad Week, Brand Channel, Ad Age

We tried from the ground up

Uniforms made it through